Australian Settlement in a nutshell
In 1788, a colony of convicts was founded in Australia, and for awhile Australia was thought of mostly as a British Gaol.
The Governors of early Australian colonies were ordered by the British government to grow enough food to support their population. The Governors replied that they did not have enough of the right kind of people to do that; most convicts knew nothing of farming.
The Governors then asked for settlers to come to Australia. So, the British government promised land to emigrants with enough convicts to work it and supplies for a year.
A few thousand people took up this offer and emigrated. But they were mostly retired soldiers and paupers. The colony was still struggling to feed itself and the land was difficult to farm.
So the explorers took off inland to investigate and returned with news that the land was excellent for farming and grazing.
The settlers made their way inland from the coastal cities.
But still not enough came to Australia, so then the government wanted immigrants with money, who wished to get rich by running big farms. They also wanted immigrant workers who could work on these farms.
So, instead of giving land to those who arrived the government sold it to them and used the money raised to pay people's passage out here.
Once these free passengers arrived in Australia, life was not easy. There were few jobs in the cities during the early days and immigrants would have to travel out into the newly settled areas. The assignment of convicts as unpaid workers had stopped in 1841. Farmers were eager to hire helpers and paid good money.These newcomers were refered to as 'New Chums and 'Jimmy Grants'
Then in 1851 gold was discovered and the diggers streamed in, in their thousands. Many liked the country and stayed.
The picture below which I suppose you could call a very early government ad campaign, was published in London in 1848. It shows how poor British families would be better off if they went to Australia