try contacting ART OBJECT (pdf) The 21st Century Auction House

The 20th Century Design Catalogue features a splendid suite of 27 booklets of advertising illustrations by John Osborne dating from 1946. At over 100 individual illustrations the collection is a fascinating insight into the world of advertising long before the advent of the computer. The collection will be offered at auction on August 20 6.45 pm at 3 Abbey Street, Newton, Auckland. Phone 93544646

Scroll to page 15 for a list of his booklets:

451 John Osborne
Booklet of 6 Waitemata Beer Advertising Designs.
Football, Golf, Baseball, Boxing, Lacrosse & Wrestling
Goauche on paper, c.1940s
Each approx. 180 x 205mm
$125 - $175

452 John Osborne
Booklet of 6 Womens? Fur Coat Fashion Designs.
Goauche on paper. Inscribed copywright ?JO-EB? Studio,
1946. Each approx. 145 x 145mm
$75 - $125

453 John Osborne
Booklet of 3 Dominion Wine Advertising Designs.
Never a Grizzle or Whine, The Toast of a Connoisseur etc
Goauche on paper. Inscribed copywright ?JO-EB? Studio,
1946. Each approx. 150 x 150mm
$75 - $125

454 John Osborne
3 Booklets of Advertising Designs Daisy Petal Loveliness,
Lotus Loveliness, All Hot Numbers & 3 x elegant
women?s fashion sketches ? 5 in total. Goauche on
paper. Inscribed copywright ?JO-EB? Studio, 1946.
Various sizes
$100 - $150

455 John Osborne
2 Booklets of Advertising Designs inc. Dominion Wine x
2 & Queen Anne Chocolate x 2. Goauche on paper
Inscribed copywright ?JO-EB? Studio, 1946. Various Sizes
$100 - $150

456 John Osborne
Booklet of Rhythmic Designs. Goauche on paper.
Inscribed copywright ?JO-EB? Studio, 1946. Each approx.
150x115
$75 - $125

457 John Osborne
Large Booklet of 6 Queen Anne Chocolate Advertising
Designs.
Ronald rushes Ruth, Ruth Rushes ?Queen Anne?; Hector
Holds Heather etc
Goauche on paper. Inscribed with copywright stamp and
typewritten verse
Each approx. 180 x 200mm
$500 - $1000

458 John Osborne
Booklet of Seaside Advertising Illustrations. Child with
Bucket & Spade, Boy with Ball etc. Goauche on paper
Circa 1940s. Each approx. 147 x 335mm
$100 - $20

459 John Osborne
Booklet of 17 Advertising Designs on Ice Cream theme
inc. Ice Cream Frolics, No Need to Make a Hog of Yourself
but by Golly it is Good etc. Goauche on paper
Inscribed copywright ?JO-EB? Studio, 1946. Each approx.
165 x 150mm
$500 - $1000

460 John Osborne
Booklet of 4 Taylor?s American Shoes promo. Designs
& a sheet of preliminary pencil sketches. Goauche &
Graphite on paper. Circa 1940s. Various Sizes
$75 - $12

461 John Osborne
Booklet of 2 Advertising Designs inc.
Feminine Perfection & Your Hearts Desire
Goauche on paper. Inscribed copywright ?JO-EB? Studio,
1946. Each approx. 140 x 95mm
$100 - $150

462 John Osborne
2 Booklets of Advertising Designs inc. Shoe Repair & Furs
Goauche on paper. Inscribed copywright ?JO-EB? Studio,
1946. Various Sizes
$100 - $150

463 John Osborne
2 Booklets of Bags Advertising Designs inc. Bags for All
the Family & as LIGHT as a FEATHER etc. Goauche on
paper
Inscribed copywright ?JO-EB? Studio, 1946 with typed
descriptions and handwritten annotation in graphite
Each approx. 190 x 150mm
$175 - $250

464 John Osborne
Booklet of 4 Gloves & Hosiery Advertising Illustrations
In a Variety of Elegant and Modernist designs. A superb
period piece indicating the influence of modern art in
the mass media. Goauche on paper. Inscribed copywright
?JO-EB? Studio, 1946. Various sizes
$175 - $300

465 John Osborne
Booklet of 22 Menswear Advertising Designs: Ties for
Tom, Dick & Harry, Avoid Hoarseness ? Wear a Scarf etc
Goauche on paper. Inscribed copywright ?JO-EB? Studio,
1946. Various sizes
$400 - $600

466 Possibly John Osborne
3 Illustrations on card and one printed sign. 2 part
vehicle cavalcade, Women?s Fashion Pose & Findlay?s
Gold Krust Bread. Various sizes
$75 - $125

467 John Osborne
Large Booklet of 5 Advertising Designs for Homeware
and Women?s Fashion. See For Yourself, ?OOH! What
Corker Colour? etc. Goauche on paper
Inscribed copywright ?JO-EB? Studio, 1946. Each approx.
170 x x 190mm
$125 - $200

468 John Osborne
Large Booklet of 13 Advertising Designs for Bags &
Fashion: Modern Bags for Modern Misses, Travel of the
Future etc. Goauche on paper. Inscribed copywright "JO-
EB" Studio, 1946. Various Sizes
$250 - $400

469 John Osborne
Booklet of 10 Advertising Designs for Women?s Fashion
& Beauty. Silhouette of Beauty, Lady Look Lovely, Be
Beautiful it Becomes You, Personalized Pansies etc
This is a particularly highly finished and elegant booklet
of designs showing Osborne?s versatility and ability to
capture mood. Goauche on paper. Inscribed copywright
?JO-EB? Studio, 1946. Each approx. 138 x 152mm
$500 - $1000

470 John Osborne
Booklet of 13 Footwear Advertising Designs: Let Us
Shoe Them, Companions for Fun and Frolic, A Streamlined
Shoe for a Streamlined World. A variety of dynamic and
ingenious designs shows Osborne?s creative range
Goauche on paper. Inscribed copywright ?JO-EB? Studio,
1946. Each approx. 140 x 155mm
$500 - $1000

471 John Osborne
3 Loose Advertising Designs for Unique Creations Home
Products: Soap Holder, Chip Basket etc. Goauche on
paper with annotations in Graphite.
Each approx. 120 x 160mm
$75 - $125

Thanks.